Consumer-Packaged Goods

Consumer-Packaged Goods

The Consumer-Packaged Goods (CPG) and Consumer-Packaged Goods industries are growing exponentially and staying competitive by introducing multiple brands, diversifying product lines, and expanding sales channels. Rapidly changing demographics and consumption choices in most markets and the associated complexity across the value chain is a huge challenge. With eCommerce platforms and DTC online market space serving as major sales channels, staying on top of the game is crucial for commercial success

In our view, smart use of data and analytics – ranging from insights based on near real-time data across multiple sources to advanced DS/ML/AI models that deliver actionable insights can help CPG manufacturers improve their growth and competitiveness